MARISSA
JOANN
MENDEZ
OVERVIEW
Marissa J. Mendez is a dynamic digital marketer with ten years of design and marketing experience. Marissa specializes in events, content, and design across a variety of industries including financial services, Special Purpose Acquisition Companies (SPACs), real estate, technology and life sciences, heath and wellness, and energy industries. She works with internal and external partners to create brand strategies, execute marketing plans, and implement digital integrations.
EXPERIENCE
Senior Marketing Coordinator
EisnerAmper | 2020 – Present
Geographic marketing representative for California, with a focus on Financial Services, Real Estate, and Tech & Life Sciences industries.
Managed national marketing strategy for Special Purpose Acquisition Company (SPAC) Services, and Venture Capital Industry.
Launched and analyzed marketing campaigns, landing pages, proposals, social ads, and collateral.
Worked closely with marketing and sales team to launch events, content, and campaigns.
Managed budgets for ads, events, and sponsorships. Negotiated 50% discounts on event sponsorships..
Increased annual new business revenue by 130% year-over-year for 2020, via referral and event strategy.
Marketing Consultant and Graphic Designer
Marissa J. Mendez | 2010 – Present
Evaluated and improved website experience, including readability, navigation, design, and lead generation.
Designed Instagram templates, and advised on content, schedule, and strategy for health and wellness clients.
Vice President of Event Logistics
American Marketing Association (AMA) Board of Directors, San Francisco | 2019 – 2021
Evaluated and improved website experience, including readability, navigation, design, and lead generation.
Designed Instagram templates, and advised on content, schedule, and strategy for health and wellness clients.
Marketing Coordinator
EisnerAmper | 2015 – 2020
Senior member of national Design Team. Collaborated to create firmwide brand style guides and templates.
Streamlined operational processes by tracking deadlines in spreadsheets and linking to automatic templates.
Raised Firm's brand equity on LinkedIn with content promotion strategy. Exponentially increased total reach, impressions, and engagement on LinkedIn.
Developed and executed strategy and campaigns, including landing pages, microsites, proposals, ads, collateral, sponsorships, emails and newsletters.
Standardized content review process. Created master content calendar, with automatic templates for internal and external promotions.
Simplified event process by creating a Master Event Calendar, with automatic templates for internal and external event communications.
Authored and designed marketing materials including single sheets, proposals, PowerPoint presentations, and event communications.
Rebranded marketing collateral, including website, business cards, brochures, for renewable energy client.
Researched social media trends, identify KPIs, and share recommendations on a quarterly basis.
Rebranded marketing collateral, including website, business cards, brochures, for renewable energy client.
Researched social media trends, identify KPIs, and share recommendations on a quarterly basis.
Created interactive webpage graphics and hidden digital proposals, using Ceros.
