Marissa J. Mendez · Senior Field Marketing & ABX Leader

Overview

Ten-plus years turning field marketing and account-based programs into pipeline the whole revenue team can see. I work shoulder-to-shoulder with Sales and RevOps, and I build my own AI tooling (post-event debrief agents, live spend-vs-budget dashboards, real-time event trackers) so every program reports in outcomes, not activity. Most recently at Anomalo; Immediate Past President of AMA Austin.

Experience

Anomalo

Remote

Senior Manager, Field Marketing & ABX

2025 – 2026

Own regional event and ABM GTM strategy across North America and EMEA, driving a ~31x spend-to-pipeline ratio on $1.58M in program spend.
Drove a 2x and 4x year-over-year lift in qualified meetings from two June event sponsorships, scaling booth engagement 2–3x with gamified badge capture and account-based dinners.
Built the flagship Gartner London footprint end to end, including a partner co-sell targeting technical C-suite buyers: $2.75M in influenced pipeline and 249 MQLs from a single event.
Designed and ran 1:1 and 1:few executive ABM/ABX programs (executive dinners, direct mail, partner co-sells) that accelerated 42 qualified opportunities and contributed $1.9M in closed-won.
Architected a tiered event and account portfolio that converted ~1,600 MQLs across 4 events in 6 months into a segmented, sales-ready pipeline.
Served as primary field marketing partner to Sales and RevOps, standing up an outcomes-first pipeline dashboard adopted by marketing and executive leadership.

Unravel Data

Remote

Senior Director of Growth Marketing · 2024 – 2025 Director of Field Marketing · 2023 – 2024 Field Marketing Manager · 2021 – 2023

Executed high-impact field marketing campaigns, engaging over 3,000 high-value customers annually across 40+ events, driving a 25% increase in engagement metrics above industry standards.
Drove a 200% return on marketing investment (MROI) by optimizing event and campaign execution, improving sales alignment and lead conversion.
Streamlined event management with playbooks and dashboards ensuring consistency and measurable impact across trade shows, summits, webinars, and more.
Built and maintained vendor and partner relationships, managing 20+ event vendors for seamless operations and high-quality customer experiences.

EisnerAmper LLP

San Francisco, CA

Senior Marketing Coordinator

2015 – 2021

Led integrated campaigns and end-to-end event planning across multiple geographies and practices, supporting business objectives and brand visibility.
Developed a centralized event calendar to streamline communications and align with sales for maximum campaign impact.
Oversaw volunteer teams for event execution, fostering cross-functional collaboration to deliver seamless customer experiences.

Board Experience

American Marketing Association (AMA)

2019 – Present

Immediate Past President, Austin Chapter · 2025 – Present President, Austin Chapter · 2024 – 2025 President-Elect, Austin Chapter · 2023 – 2024 VP of Events, Austin Chapter · 2020 – 2023 VP of Event Logistics, San Francisco Chapter · 2019 – 2021

Elected Chapter President, leading a 25-member board across 7 functions and setting annual OKRs, strategy, and growth vision.
Scaled the chapter’s event footprint 2x, hosting 500+ attendees annually across 20+ events.

Projects & Toolkit

Things I’ve built for myself, mostly with Claude. Some are live; others I’m publishing as plug-and-play files you can fork and run, or rebuild from the notes.

#OpenToWork Runway Calculator

Model months of runway across income and spend scenarios.

Open live

#OpenToWork Tracker

A structured tracker that classifies opportunities and surfaces what to act on next. An account-based approach to the job hunt.

Get the files

FIFA World Cup 2026 Dashboard

Interactive group-stage analysis: standings, goals, correlations, and a match heatmap. A weekend of happily over-engineering a hobby.

View the stats

My Bookshelf

218 books logged across 2021–2026, with reading pace, a projected year-end total, and a goal line. Read something great lately? Send me a rec.

What I’m reading